ONLY AVAILABLE ON CD

Course Description

• Do you feel that there is more to your practice than your physical therapy skills?
• Would you like to refine your vision of physical therapy?
• Have you ever wanted to know more about marketing, advertising, and public relations?
• Would you like to know more about personal selling?
• Do you know the difference between internal and external marketing?
• Would you like to develop a continuous integrated marketing plan?
• Would you like to refresh your ideas for marketing and public relations?
• Are you in private practice?
• Do you work for a larger company, facility, or hospital?
• Are you a physical therapist?

Objectives
Upon completion of this course, the participant will be able to:

1. Understand the importance of achieving excellence in the non-clinical aspects of physical therapy practice.
2. Outline the components of a balanced practice culture.
3. Realize the value and importance of the development of a shared vision between "key players" and ownership/management.
4. Define pre-marketing practice positioning from both the employee as well as the ownership/management perspective.
5. Identify the components of community and professional presence.
6. Identify the components of private practice physical therapy culture and understand its relationship to the marketing plan as well as its role in both internal and external marketing.
7. Understand the differences between marketing private practice outpatient services and other venues of physical therapy.
8. Be able to identify, select, and combine appropriate marketing tools in order to develop and implement a continuous integrated marketing plan.
9. Understand the importance of niche marketing of certain physical therapy programs to the "decision-makers" in health care.
10. Define public relations and understand differences between public relations and advertising.
11. Understand the impact public relations has on your practice and on the profession of physical therapy.
12. Plan a basic public relations program for your practice setting.

1. PROFESSIONAL DEVELOPMENT: MARKETING THE ORTHOPAEDIC PHYSICAL THERAPIST James E. Glinn Sr, PT and James E. Glinn, PT, OCS
2. PUBLIC RELATIONS IN PHYSICAL THERAPY Andrea E. Crunkhorn, PT, MHS, OCS, CSCS
3. MARKETING STRATEGIES FOR THE PRIVATE PHYSICAL THERAPY PRACTICE James E. Glinn Sr, PT